![]() It’s a makeup staple for creating a natural makeup look. The original Pretty Naked Palette might have been where your love affair with 100% PURE began. Who says you can’t collect them all?įruit Pigmented® Pretty Naked Palette Guide Read more below about each makeup palette comparison with a deep dive into shade descriptions as well as swatches. If you’re looking for makeup palette eye candy, then you’re in the right spot. Fresh out of the wonderful brains of the 100% PURE product development team, we’re building out our cult-classic makeup palette collection. It’s grown to three, with our latest and greatest Better Naked Palette. Now that we’ve covered the beginnings, let’s get down to the nitty gritty of each palette, with a full deep dive into the naked palette family. Did we mention that we created our palettes with natural fruit pigments? Deep beautiful hues, directly from Mother Nature, the original beauty queen. Start with a soft metallic eye for the office and pump it up for after hours with highly pigmented, rich chocolate-y charcoal eyeshadows. Highlighting the classically flattering nudes and metallic tones that work on all skin tones, our latest makeup palette was a versatile must-have. ![]() We flipped the palette world on its beautiful head with a bolder, day to night palette. Pretty Naked Palette II was dreamt up and officially launched on the 10th anniversary of the original makeup palette that started it all. It might have seemed like an impossible feat, to top the original best-selling palette, but our talented team was up to the beauty challenge. Years after we launched the original Naked Palette, our product development team went back to work formulating our next big natural makeup palette launch. Can you even imagine a beauty vanity without one of our fruit pigmented makeup palettes? Pretty Naked Palette Launches 2006 Like our mothers always told us: imitation is the sincerest form of flattery. If anything, we’re honored and humbled to have been there at the inception of it all. We aren’t upset that this incredible trend caught on (and continues to be absolute fire). A makeup phenomenon was born right here in San Jose, CA and began to snowball across the world from there. That’s four years before any other pretty naked palette came onto the beauty market. Yes, it’s true - we were the first to the naked palette game, with our first launch of Pretty Naked Palette in 2006. Are you ready for a bit of beauty nostalgia, slash mind blowing makeup fact? 100% PURE, along with Susie Wang, was the first to invent the Pretty Naked palette.
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